About Us

Founded in 2025 by Beenish, Baaman is a luxury occasion wear brand. It is inspired by the magical spring season in Kashmir. A time when the valley bursts into life with colorful blossoms and the promise of new onset. The heart of Baaman lies rooted deeply in the legacy of Kashmir. It channels the passion of adept artists into garments that celebrate the most loved occasions.

Spring in Kashmir is more than a season. It’s a symbol of transformation, renewal, and the arrival of new memories. This vision of Kashmir's spring became the foundation for Baaman. The brand, therefore, weaves the beauty of Kashmir’s heritage with elegant luxury occasion wear.

The Baaman Vision

Baaman means "sprout" in Kashmiri and is a tribute to the true beauty of Kashmir. It draws inspiration from the natural and cultural elements of the valley. And each Baaman creation personifies the spirit of rebirth and celebration.

Our collections tell stories. Stories of milestones that are woven with intricate dabka, cutdana, and sequin work. All these are handcrafted with care by skilled artisans. And, each piece reflects the legacy of our heritage while caressing the elegance and modesty that define Baaman.

Baaman isn't about designing clothing only. It is about inspiring others to embrace their roots, celebrate, and treasure special moments. With every creation, Baaman becomes a bridge between tradition and modernity. It offers timeless grace for occasions that matter the most.

Kashmir: The Soul of Baaman

Every design of our collection is inspired by the breathtaking landscapes of Kashmir. You can find the rustling leaves of Chinar or the serene waters of Dal Lake. Each Baaman garment that you buy, will narrate a story of the valley’s timeless artistry. It will be a piece of Kashmir for your most special occasions.

The Taste of Craftsmanship

Baaman is known for honoring the legacy of virtuoso artisans. Our creations showcase intricate dabka, cutdana, and sequin work. All these are meticulously hand embroidered to perfection. Every stitch reflects the skill, passion, and heritage of the artisans who bring our designs to life.

Redefining Luxury with Modesty

Baaman ensures you shine with grace and sophistication. It is designed for people who value tradition and refinement and showcases luxurious and modest elegance. Our occasion wear is perfect for weddings, festivals, and valuable moments.

Creating Memories, Celebrating Life

At its heart, Baaman is about creating memories that last a lifetime. We ensure the joy of new beginnings and celebrating milestones with loved ones.

Step into the World of Baaman

Join us in our journey, where each piece reflects the spirit of Kashmir and the celebration of life’s beauty. Let Baaman's perennial designs be a part of your story. Let them weave elegance, tradition, and cherished memories into every occasion of yours.

Founder's story

From a very young age, I was passionate about designing. It has been my way to express myself. As a kid, I created stuff from paper and clothes rather than just scribbling. I drew designs that narrated stories. I made detailed patterns with my hands and pictured a world with no limits to creativity. My parents saw the spark in my eyes. They supported me, making me think I could turn this love into my life's work.

But life in Kashmir meant facing deep-rooted social norms. People thought trying to have a career in design was unwise or even foolish. Friends and family questioned my choices. Some said this to my face, others in private. They'd say, "Why spend time on a dream that goes nowhere?" My parents took the brunt of all this. They tolerated the mockery for backing what many saw as a pointless goal. Still, all this doubt made me more determined. I wasn't just going after a dream; I wanted to show that listening to your heart is always the right move.

In 2022, I got my Fashion Design degree from NIFT Srinagar. This day meant more than just getting a piece of paper. It proved I was good enough. My collection won the Most Creative and Innovative Design Collection Award, which felt like a reward for all my hard work. It recognized my efforts and showed me that I was heading in the right direction.

And then came the year 2025. I made my dream come true by starting Baaman. To me, Baaman isn't just another brand. It shows my love for Kashmir and honors its culture. It proves that if you want something and work hard for it, even the craziest dreams can come true.